Is Twitter set to fail?

  OK so right now twitter is the "killer app." of the Internet. It is one of the social network sites that have near instantly seen infamous status and attention from almost everyone in the world. If you have been near a radio, TV, or computer you have most likely heard or read about twitter, and while we all celebrate this deviously simplistic site it's only a matter of time before the company notices how the site has gotten away from them and has become something more. The site has become an appliance for add on applications. How often do you actually use the website?

  Most new websites centered around interactivity between other sites or desktop programs develop something known as an API, or Application Programming Interface. This interface is a friendly way for developers outside of the original company to access data from the original site and use it for the new programs own purposes. Twitter's success has generated dozens if not hundreds of interactions using their API. Most of which are desktop applications that regurgitate what you would see on the website. Others are websites trying to improve on the way the information is regurgitated. Another more recent way developers are interacting is through something twitter is calling Connections. Connections is a part of the twitter API that doesn't require you to send or save your twitter login information on the other website or application, reducing the number of places someone can discover what your user name and password is. The API is great and that is where the potential problem is, almost no one actually visits the website because the API is so great. This means that unless twitter changes the way we interact with them, they will have to develop in cooperation with other companies to execute their revenue strategies.

  Currently they only have a only few advertisements, relying more on investors to finance the company. The business model has never been made official so it's more a myth then fact.